Well Terese, what is your process for finding, quantifying, and making decisions around new market opportunities?
Well, Carlos, it’s a lot easier than it used to be. Now we can go out and look at a market and do a high level study just based on transportation rates and pricing and do a desktop review of what the impact of going into that market will be on the rest of business. So for example, we’ve opened up a new market that we’ve never really looked at before, and the profitability of that market is about six hundred percent for the same product than the lowest market for that product. So it’s a very powerful tool with respect to quickly evaluating a market and opening it up.
