What is Integrated Business Planning? IBP is an empirical science that resolves problems in conventional economic science to provide analytical power comparable to Newtonian physics, especially with respect to predictive modeling and explanatory analytics based on causal analysis. IBP is formally defined in terms of the Law of Universal Marginal
Increasingly, managers use optimization-based planning software to evaluate ‘what-if’ alternatives to mitigate or even overcome such risk. In doing so, however, we have to wonder:
