How to Optimize Sales Mix to Maximize Profitability
Focusing solely on COGS reduction assumes lower production costs lead to higher profitability, but this overlooks market competition, customer demand, and product complexity. Standard costing methods often obscure true profitability by averaging costs, leading to suboptimal decisions. To drive sustainable profit improvement, companies must take a holistic approach—considering product mix, customer segmentation, market shifts, and operational constraints. Optimizing the entire value chain, rather than just cutting costs, ensures long-term value creation and agility in a dynamic market.
- Portfolio optimization
- Product priorities
- Cost to serve
- Service level strategy
- Are we losing market share because we do not have the right products?
- What products within our portfolio contribute most to the margins?
- How can we improve Customer Lead times?
- What is the optimal cost-to-serve?
- What other opportunities do we have based on service capacity?
Download our Datasheet: Product & Customer Profitability
Real customers. Real reviews.








We're Industry Experts​.
From articles and e-books to white papers, videos, and more, this is your one-stop shop for everything River Logic. Keep up with upcoming events, read our POV on the industry, and more.